Before moving to Australia, I spent five formative years working at Edipresse Ukraine, an international publishing house. I began as a designer and illustrator and later took on the role of chief editor, alongside working as a photographer and illustrator. This period played a significant role in shaping my approach to clarity, storytelling, and creating strong, high-quality visual narratives.
Between 2004 and 2009, I worked across a wide range of publications and roles:
Working within a fast-paced publishing environment taught me how to balance creativity with structure, deadlines, and audience needs. I learned how words and images support one another, and how thoughtful design can guide attention, communicate ideas clearly, and tell stories that engage readers of all ages.
Cultural Production at Scale: Behind the Scenes of Diplomatic Performances. Large-scale cultural productions rely on careful planning, close collaboration, and deep respect for historical detail. The costume performance at the National Gallery of Australia, Canberra, in 2019 was the most complex project of this kind that I coordinated. It was created for the Embassy of Ukraine and the Ukrainian Women’s Association, and held in honour of the late Christine (Hrystyna) Syvenkyj-Bailey, whose lifelong dedication to Ukrainian cultural heritage continues to resonate deeply. The project required working across multiple teams and private collections to deliver a unified and meaningful performance for a diplomatic audience. For this event, I coordinated 29 models and 17 private collectors, alongside multiple cultural organisations and contributors, bringing together diverse elements into a single coherent presentation. Every detail — from costume construction to the order of presentation — was carefully curated to communicate a clear cultural narrative. My responsibilities spanned curatorial decision-making, logistical coordination, visual design, and narrative development, ensuring that each component supported the overall experience. An earlier performance in 2018, initiated by Christine Syvenkyj-Bailey, was created primarily on the basis of her personal collection. My role focused on shaping the presentation, coordinating contributors, and translating the collection into a clear and engaging public performance. Creating region-appropriate floral head wreaths and jewellery for such a large number of models was particularly challenging, both creatively and logistically. Managing the transport, handling, and return of numerous historical and handmade items required precision and care, but the process was completed successfully without loss or damage. Following the event, I designed a commemorative calendar featuring photographs taken during the performance by Tetiana Matsypura, extending the life of the project beyond the event itself.
In 2018, I was invited to curate and coordinate a cultural performance for a diplomatic function at the National Gallery of Australia, at the request of the Embassy of Ukraine and on the initiative of Christine Syvenkyj-Bailey. The performance was created primarily from Christine Syvenkyj-Bailey’s private collection, with additional contributions from the collections of Sonia Mycak and Roxolana Mishalow. I am deeply grateful to them for their generosity and trust. This project was far more than event coordination — it was about giving history a voice. Every costume, ornament, and movement carried memory, identity, and meaning. My role was to carefully weave these elements into a coherent narrative that honoured tradition while allowing it to live and breathe in the present moment. I oversaw the entire creative and organisational process: selecting traditional Ukrainian costume elements, sourcing authentic garments and objects from private collectors, and recreating historical headpieces and jewellery where originals could not be used. I wrote the presentation script to guide the audience through the story, and designed all visual and printed materials — from slides and banners to invitations, gifts, and calendars — ensuring a unified visual language throughout the event. Behind the scenes, the work was equally intricate. I coordinated models and assistants, managed the careful transport of costumes and artefacts from Sydney to Canberra and back, and balanced countless logistical details so that, on the day, everything felt effortless and dignified. What emerged was not simply a performance, but a living expression of cultural memory.
